February 11th, 2015
The Mill's New York studio is excited to announce the promotion of Jeffrey Dates, Westley Sarokin, and the addition of newcomer Nicholas Wiegel, all to the role of creative director. Tony Robins has also been appointed to lead the compositing team as joint head of compositing. 

Jeffrey Dates, previously senior VFX supervisor as part of The Mill's 3D team, has worked on some acclaimed projects such as Hennessy "The Man Who Couldn't Slow Down," Jameson "Iron Horse" and Nissan "Winter Warrior." Jeff's new role will have him leading VFX projects, as well as pitching and directing Mill+ projects. He has already directed projects for Motorola, American Red Cross and the highly regarded "Wayne the Stegosaurus" for Motionpoems.

Westley Sarokin, transitions into creative director from joint head of compositing. In addition to directing Mill+ jobs and overseeing VFX projects, West will be heavily involved in the creative implementation of emerging technologies at The Mill. He has worked on a multitude of high profile projects such as the multi award winning Nike "Write the Future," Dos Equis "Masquerade" digital web experience, Hugo Boss "Anthropocene," DIRECTV "Opulence," and Hennessy "The Man Who Couldn't Slow Down." 

Nicholas Wiegel, an award winning creative director has inspired creative teams in previous posts at Psyop, LAIKA and MTV, in addition to running his own animation studio. He brings his creative skills and ability to push the visual narrative to The Mill, having worked on projects such as Coca Cola "Sochi in Every Bottle" for the 2014 winter Olympics, Frito Lay "And Then There Was Salsa," Kraft "Lonely Lettuce" and Toys 'R Us "Kaleidoscope of Toys." 

Tony Robins, steps into his new role as joint head of composition from senior compositor/VFX supervisor, where he will be responsible for building upon the already strong compositing team in the New York studio. He worked as shoot supervisor for highly profile projects such as EA Sports FIFA 15 "Feel the Game,"Budweiser "Black Out" which aired during Super Bowl XLVIII, DIRECTV "Oliver Stone" and the famous Geico "Hump Day." Tony has collaborated with some of the industry's most highly regarded directors and production companies.

New York executive creative director, Angus Kneale comments "These recent promotions and hires illustrate the depth of creative talent within The Mill, I am excited with the momentum that we have created and the breadth of work that our team can produce."