The Mill teamed up with Director Dave Meyers of Radical Media and Goodby Silverstein & Partners to create this "no logos, no jingles, no gimmicks" spot for Doritos which premiered at MTV’s Video Music Awards. The film, peppered with their iconic shape, is promoting Doritos “Another Level” campaign where the chip brand sports a new logo-free look. The Mill's team crafted a variety of elements in the spot from the burst of classic cheesy dust to the vintage cell animation of the dancing cartoon garlic.
Agency: Goodby Silverstein & Partners Producer: Christina Wells Creative Directors: Laura Petruccelli, Rohan Cooke Creatives: Matt McNulty, AJ Warren Account Director: Chris Nilsen
Production Company: Radical Media Director: Dave Meyers Executive Producers: Frank Scherma, Jim Bouvet Producer: Steve Fredriksz Director of Photography: Scott Cunningham
VFX Production: The Mill Executive Producer: Anastasia von Rahl Producer: Anita Emor Production Coordinator: Emily Stave
VFX Creative: The Mill Creative Director: John Leonti 2D Lead Artist: Philip Ineno 2D Artists: Abby Riegel, Patrick Dirks, Timothy Crabtree 3D Artist: Elizabeth Hammer Design: Jamal Ademola, Hyoyeon Lee, Anna Tes, Teahoon Park Motion Graphics: Patrick Kipper Art Department: Kevin Diaz, Valerie Chernysh
Editorial: Exile Editorial Editor: Shane Reid Edit Assist: Ersin Dogruer Editorial Producer: Michael Miller
Colour: Company 3 Colourist: Tom Poole Colour Producer: Alexandra Lubrano Production Coordinator, Colour: Kent Bueno