Eve
Cuddly Toy
The Mill is thrilled to have teamed up with Arthur and Martha and the Outsider directing duo Dom&Nic to bring the highly coveted ‘Eve- Sleep’ Campaign to life. The Mill’s VFX team expertly removed the puppeteers who engineered the cuddly toy in order to create the appearance of a solo popping and locking sloth.
Director:
Dom&Nic
Production:
Outsider
Agency:
Arthur and Martha
Dom&Nic
Production:
Outsider
Agency:
Arthur and Martha
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Enforcing how great a night's sleep is on an eve bed is, the expectedly lazy sloth wakes up energised and ready to dance.
Shoot supervisor Wes states ‘Eve has been a real fun spot to be involved in. From the oversized set build which was (4 times scale) to the choreography, the whole thing makes you smile. It’s a great spot executed in an old school way and that’s a big part of it’s charm. Another great spot from Dom&Nic’.
CreditsCredits
Agency
Agency: Arthur and Martha
Producer: Louise Richardson
Creatives: Rob Spicer, Adam Griffin
Producer: Louise Richardson
Creatives: Rob Spicer, Adam Griffin
Production Company
Production Company: Outsider
Director: Dom&Nic
Producer: John Madsen
Director of Photography: Alex Barber
Director: Dom&Nic
Producer: John Madsen
Director of Photography: Alex Barber
VFX Creative
VFX Creative: The Mill
Creative Director: Wes
Shoot Supervisor: Wes
2D Lead Artist: Ed Poulson
3D Lead Artists: Amit Patil, Kanishk Chauhan, Murli Krishna Reddy
2D Artist: James Mac, Brad Wood, Andrew Barnsly Wood, Lucas Carracedo, Greg Spencer, Mangesh Borkar, Nageshwara Sunkara, PK Sajith, Siam Shukoor, Prajeesh E
3D Artist: Arunkumar Akavaram, Abdul Rehman, Abhishek Kumar, Amal Arjun JP, Amit Das, Bharat Ediga, Rajan Ramakrishna, Ramesh Bandi, Ranith P, Sanjey Arvindh
Creative Director: Wes
Shoot Supervisor: Wes
2D Lead Artist: Ed Poulson
3D Lead Artists: Amit Patil, Kanishk Chauhan, Murli Krishna Reddy
2D Artist: James Mac, Brad Wood, Andrew Barnsly Wood, Lucas Carracedo, Greg Spencer, Mangesh Borkar, Nageshwara Sunkara, PK Sajith, Siam Shukoor, Prajeesh E
3D Artist: Arunkumar Akavaram, Abdul Rehman, Abhishek Kumar, Amal Arjun JP, Amit Das, Bharat Ediga, Rajan Ramakrishna, Ramesh Bandi, Ranith P, Sanjey Arvindh
VFX Production
VFX PRODUCTION: The Mill
Executive Producer: Alex Fitzgerald
Producer: Imogen Pai
Production Coordinator: Siddharth Baloni
Executive Producer: Alex Fitzgerald
Producer: Imogen Pai
Production Coordinator: Siddharth Baloni
Colour
Colour: The Mill
Colourist: Dave 'Luddy' Ludlam
Colourist: Dave 'Luddy' Ludlam
Stills
