September 27th, 2019
With a core focus on the immersive experience that Ultra HD viewing provides, the TV ad features a series of scenarios where the viewer, and his dog, are transported to the heart of the action, be that a Formula 1 starting grid or wild elephants in the Savannah. Each of the pixel transitions between environments has been developed from scratch by Sky Creative Agency and The Mill to highlight the depth of quality that ultra HD provides.

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