FX is officially sinking its teeth into South by Southwest (SXSW) with the announcement of the What We Do in the Shadows vampire library campaign. Inspired by free library boxes that have popped up around the country, FX has designed a number of 'vampire themed' structures filled with books in the genre, as well as other titles that reflect elements of the new original series.
From March 9th – March 12th, dusk until midnight, fans can visit the vampire libraries to select a free book of their choosing. They will also be given specialised bookmarks that promote the opportunity to enter a sweepstakes for the chance to win cash prizes.
The What We Do in the Shadows vampire library campaign was created and produced by The Mill's Campfire. Campfire specialises in world-class participatory programs and immersive experiences that ignite fan cultures, encourage spread and drive awareness.
Read the full details here.