Carling has launched a major new advertising campaign spanning TV, out of home, VoD, cinema and social media, as well as several longer-form documentaries and a consumer PR campaign. Made Local proudly celebrates Carling’s local heritage while simultaneously shining a light on the endeavours of today’s self-starters and people with a passion to help their local communities thrive.
The campaign, devised by Molson Coors’ lead creative agency Havas London, is about championing and supporting those people who are making things happen in their hometown – just like Carling, proudly brewed by local people in its historic home of Burton-on-Trent. Up and down the country, regional towns are often misjudged, stereotyped or simply overlooked, and this campaign celebrates that when you look closer, there is more to these local communities and their ambitious inhabitants than meets the eye.
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