August 24th, 2018
BT Sport has opted for Britpop classic "Connection" by Elastica to soundtrack its campaign to coincide with the new football season.

While last year’s BT Sport ad featured England footballer Dele Alli switching between stadium settings to try his hand at rugby, cricket and boxing, "Heroes", created by Abbott Mead Vickers BBDO, follows schoolgirl Charlotte dashing out her house and darting around her neighbourhood in order to take on and defeat sports stars including Alli, Gareth Bale, Jesse Lingard, Johanna Konta and Sam Warburton.

Read more here.