April 12th, 2018
Marshall “Major” Taylor was one of the most renowned track cyclists of his time—and arguably one of the most celebrated athletes in history. By 1901, he was considered the greatest athlete in the world and was the first African American world champion in any sport. But somehow, history forgot Taylor over the years … until now.

Hennessy is celebrating Taylor in its latest Wild Rabbit campaign, created in partnership with agency Droga5. Over the years, the body of work has featured celebrities and forgotten heroes alike, all of whom embody the brand’s “Never stop. Never settle” mantra. Examples of past iterations of the campaign have focused on father/son explorer duo Auguste and Jacques Piccard and rapper Nas (who makes an appearance in this latest campaign).

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