February 22nd, 2018

The Mill will once again bring a team to Austin, Texas, for the annual SXSW Conference & Festivals. If you'll be attending the event, make sure to catch one of our talks and follow @Millchannel on Instagram and Twitter for live updates from #TheMillatSX.

Distractathon Sx

SXSW Session | The Distractathon

TUE, MAR 13 | 2:00PM - 3:00PM
Austin Convention Center | Room 6AB
500 E Cesar Chavez

Speaker: Carl Addy, Mill+ Creative Director
Track: Experiential Storytelling

As someone who has made a habit of positive distraction, Carl has enjoyed a career spanning design, digital, illustration, music and direction. In this talk, he will explore the struggles between focus, and total distraction. Looking at creative opportunities that arise from distraction, Addy will discuss trends and changes over the last decade, as well as exciting new principles at play in the current industry, to discover how a distracted social world is affecting linear businesses.

Mill Sxsw Social 02 1280

SXSW Session | When AI, Beatboxing & Mixed Reality Collide

THU, MAR 15 | 11:00AM - 12:00PM
Hilton Austin Downtown | Salon DE
500 E 4th St

Speakers: Rama Allen, Mill NY ECD | Harry Yeff 'Reeps One'
Track: Startup & Tech Sectors

Can intelligent machines help us create a new kind of art? Rama Allen, interactive artist, and Reeps One, champion beatboxer, will premiere the world's first performance blending AI, the human instrument, and AR. This is an exploration of the future; of musical experience, art making, augmented worlds and artistic collaboration with AI. They will share their findings along this strange new path and discuss the evolving possibilities erupting from the collision of artists and machines.

Rama Allen discusses how AI will be the art movement of the 21st century for Quartz here.

Mystery Talks by me Convention | Stories of Song, Art & Tech

THU, MAR 15 | 5:30PM - 6:30PM
Palm Park 

Speakers: Rama Allen, Mill NY ECD; Harry Yeff "Reeps One", Artist & Beatboxer; Cheri Hu, Music Tech Writer, Forbes; Karen Wong, Deputy Director, The New Museum; Alexander Reben, Artist, Stochastic Labs/ANTEPOSSIBLE LLC

Artificial intelligence is ever advancing, edging into creative fields such as visual art and music composition. Far from replacing human creativity however, the technology can be seen as another tool that can help us produce interesting and engaging art. This talk brings together artists, experts and developers to discuss the role of AI in creative industries and endeavors, the opportunities it brings, and what we can expect for the future.