Jay-Z has often turned to director Mark Romanek for music videos that break from hip hop's templates. In 2004, the pair went art house cinema for the neo-realistic "99 Problems," then in 2013 they went to the literal art museum for the Marina Abramovic-assisted "Picasso Baby." Working with the team at The Mill, the pair created a challenging video for "The Story of O.J." that references vintage animation's derogatory caricatures of African-Americans to comment on the United States' institutionalized history of racism.
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