June 23rd, 2017

Mill+ Creative Director Carl Addy yesterday returned to the stage at this year's Cannes Lions Festival, as he invited attendees to join The Mutating Creative’, a discussion that debunked the premise of the 'Jack-of-all-trades, Master-Of-None' and acknowledged that adaptation is evolutionary for a modern creative.

Talking about ‘a new breed of artist’ that evolves and change their roles and skill-sets throughout their career, Carl analysed the constantly adapting world of commercial art, where a state of flux has become the everyday, investigating how this new norm is mutating how we create.

The hybrid documentary was presented alongside documented conversations Carl has had with a broad range of creative thought leaders, such as creative management agency Bernstein & Andriulli’s Motion & Experiential Agent Sam Summerskill, Wieden + Kennedy ECD and ex Google Creative Labs Creative Ian Tait, i-D’s Global Executive Producer Eloise King and CEO of The Dots, Pip Jamieson.

To catch up with Carl’s talk and The Mill at Cannes, follow us via The Mill’s official Twitter and Instagram handle @Millchannel