May 26th, 2017
Factory has created a stunning Dolby Atmos mix for Vue as part of the brand’s ‘This Is Not A Cinema’ campaign.

Working with advertising agency Joint and director Rama Allen at The Mill+, Factory sound designers Anthony Moore and Phil Bolland were tasked with creating an immersive sound-scape utilising Dolby Atmos technology in Factory’s purpose built Dolby Atmos suite.

The aim of the film is to put the viewer at the heart of the Vue cinema experience.

Read the full article here.