A team of over 20 Mill artists turned this highly complex project around in just over eight weeks to create a highly intriguing blue CG rabbit to help promote O2’s customer rewards program.
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CGMeetup: Making Of Follow The Rabbit
Take a look behind the scenes of O2 ‘Follow The Rabbit’, created in collaboration with VCCP, Directors dom&nic and Outside. Mil artists crafted a fully CG photo-real wild rabbit to star as the lead character, working to create a creature which looked highly realistic but with enough personality and an air of mischief, to really draw the viewer in and engage with his journey.