Lady Gaga brought the world her rendition of the Star Spangled Banner followed by a star studded Pepsi Super Bowl half time show, including an energetic and colourful performance by Coldplay, with Bruno Mars slick set and Beyoncé rocking the field in the way only Beyoncé can.  Alongside a tribute to previous half time Super Bowl super stars.

The other impressive result (that most of us tune in for) is of course the battle of the ads, with an incredible array of clever and inspirational Super Bowl commercials fighting it out for the coveted number one spot.

For The Mill, Super Bowl is a unique experience as we partner and work alongside our clients in the lead-up to game day months before the teams take to the field. This combined effort always validates the dedication and hard work when we see the spots that air pre, during and post game. Today, Super Bowl commercials are as important as the game itself, entertaining, sparking debate and creating social furor in a way that no other event can. 

 

We would like to offer up a deserved pat on the back and congratulations to all our Super Bowl clients for the incredible array of creativity that made this year ads a crucial part of this landmark 50th anniversary, and of course, congratulations to the Denver Broncos on your win.

If you missed the game and more importantly the ads, or you just want to see them again, The Mill’s Twitter feed and blog include commentary, insights and coverage on Super Bowl 50.