Taking place in the world famous Kew Gardens, the spot follows a young woman who sees the plants brought to life in song, and dances along with them. As she walks through the gardens, the CG flowers created by The Mill’s VFX team bloom and sway to the music, adding a pop of colour and a fantastical element to the dream-like sequence.
Mill+ Director Melody Maker explains ‘The fun filled herbal essences campaigns that so many know and love, have left a nostalgic touch on many generations. After receiving such a bold script from the creatives Jon Geldstone and Gnome Taylor at Mr President, I knew this was a campaign I had to be a part of.
Celebrating the collaboration between Herbal Essences and Kew Gardens I wanted to visualise the elegance and energy of mother nature. By working with the talented CG Artists at The Mill, we designed an optical orchestra of dancing plants and wildlife. I wanted to showcase that, with the herbal hair care product, we can all be as vibrant as the rainforest.’
CreditsCredits
Agency
Agency: Mr President
Producer: Emma Leach
Executive Creative Director: Jon Gledstone
Creatives: Gnome Taylor
Account Director: Vicky Mockler
Production Assistant: Hananha Willers
CEO: Claire Hynes
Production
Production: Mill+
Director: Melody Maker
Executive Producer: Josh Davies
Producer: Josh Davies, Terri Wood
Production Manager: Lizzie Wafer
Director of Photography: Ed Gibbs
VFX Production
VFX: The Mill
Producer: Aoife Fitzgerald
Editorial
Editorial: TenThree
Editor: Rebecca Luff
VFX Creative
VFX Creative: The Mill
2D Lead Artist: Jorg Schulz-Gerchow
3D Lead Artist: Laurent Giaume 3D Artists: Amit Das, Girish GR, Guru Prasad, Nishant Kumar
2D Artists: Lucas Carracedo, Zoe Cosh
Animation: Antoine Mariez, James Hickey
Design: Kwok Fung Lam
Rigging: James Hickey, Mario Ercolano, Raphel Guiz Effects: Valeria Railean