Working closely with Havas and Director Rollo Jackson from Somesuch, The Mill helped bring to life this very down to Earth spot for Carling. Part of a larger campaign which explores often left-out small communities, the series of films goes back to Carling’s local roots in Burton-on-Trent. Featuring CG glasses, this hero film expands on the relationship between the beverage and small-town Britain.
Agency: Havas Executive Producer: Kiri Carch Producer: Katie Wood, Debbie Ragasa Creative Director: Ben Mooge Creatives: Lynsey Atkin, Sam Turk, Paul Robbins
Production
Production: Somesuch
Director: Rollo Jackson
Executive Producers: Sarah Pearson, Tom Gardner, Gloris Bowman
Producer: Jak Payne, Lundi Shackleton
Director Of Photography: Ed Hubert (Punk), Robbie Ryan (Pigeons), Ann Evelin Lawford (Football)
Editing
Punks: Ben Crooke, Speade Editing Pigeons: Elsie Butt, Trim Editing Football: Tom Chick
VFX Production
VFX: The Mill
Producer: Rebecca Perry
VFX Creative
Motion Graphics: Freya Barnsley
2D Lead: Dan Adams, Adam Maynard
2D Artists: Holly McLean, Rich Watson, Dave Wishart, James Pratt