Reuniting with SaatchiandSaatchi and Simon Ratigan out of HLA, The Mill helped to create this heart-warming spot for Pampers in their latest campaign
Director:
Simon Ratigan
Production Company:
HLA
Agency:
SaatchiandSaatchi
The Mill’s Head Colourist Seamus O’Kane says of the spot’s festive spirit, it 'celebrates the Christmas message of birth and arrival without fuss or fancy.
The careful naturalism of the photography provided a variously toned original that we could ease together to produce a beautiful engaging palette.
We allowed daylight and practical light to mix and added depth and emphasis to expression and character but, always conscious we were observing these private moments of joy and delight, sought not to overdo the grade. The result is a spot delivers a real sense of seasonal joy.'
Agency: Saatchi & Saatchi
Producer: Annie O’Neil
Creative Director: Robert Burley
Creatives: Andy McDonald, Calum Langley
Production Company: HLA
Director: Simon Ratigan
Producer: Tim Daukes
Editorial: The Play Room
VFX Production: The Mill
Producer: Joanna Papayianni
VFX Creative: The Mill
2D Lead Artist: Ed Poulson
2D Artist: Gavin Marler
Colour: The Mill
Colourist: Seamus O’Kane