Pampers collaborated with Saatchi & Saatchi to create this ad, celebrating new arrivals everywhere and the birth of the latest addition to the royal family.
The heart warming commercial was directed by Elizabeth Stopford out of Bare Films, who set out to capture babies across London born on the same day as Princess Charlotte Elizabeth Diana.
Director:
Elizabeth Stopford
Production Company:
Bare Films
Agency:
Saatchi and Saatchi’s