The Mill collaborated with Wieden+Kennedy (Portland) and Director Jody Hill of Caviar to help NFL star Josh Norman deliver his feuding message in Samsung’s ‘Butter’. In his commercial debut, Norman takes to the screen to smash the competition — or does he?
The spot opens in the press room as the Washington Redskins cornerback shares his thoughts on the Dallas Cowboys’ Dez Bryant.
While working on ‘Butter’, a key accomplishment for The Mill’s 2D artists was matching the lettered animation on the Galaxy Note8 screen to Norman’s hand strokes, simulating realistic gestures and writing technique.