WARNING: This video contains explicit language.
The Mill worked with JAY-Z, Roc Nation and Director Mark Romanek via Anonymous Content to create the animated music video for ‘The Story of O.J.’, a track off JAY-Z’s hotly anticipated visual album, 4:44.
JAY-Z’s concept for the piece draws on the stylistic conventions of theatrical cartoons from the 1930s-40s and highlights the many prejudices and stereotypes of the era. Our artists realized JAY-Z’s vision using a combination of hand-drawn cel animation, computer graphics and painted backgrounds, collaborating with Titmouse to animate the original characters.
Take a look behind the scenes on our blog.