Using flash techniques and a combination of key creative softwares such as C4D, After Effects, Illustrator and Nuke, the team added colourful animations and vibrant imagery to reinvigorate an array of classic ads, all set to a soundtrack created by Grammy award-winning composer Lorne Balfe and music supervised by Raife Burchill of Dirty Soup.
Executive Producer on the job Alex Finch explains, 'It was fantastic to work on a project with the British institution that is the IPA.