Verizon went big with the announcement of their unlimited plan, seeking out Thomas Middleditch to deliver the good news. Are you really making a statement if you don’t end on a ‘Mic Drop’? Or three?
The ad, created by McCann New York and directed by Bryan Buckley of Hungry Man, was finished at The Mill where the VFX team worked to turn around over two dozen shots in just a few days. The main element, the “Unlimited” spectacle, was created entirely in CG while the overall look was set with a crisp colour grade by The Mill’s Adam Scott.