The Mill worked with Wieden+Kennedy (Portland) and Director Wayne McClammy from Hungry Man to help create ‘Backdoor Brag’ for Verizon’s latest campaign, 'Better Network'.
Director:
Wayne McClammy
Production Company:
Hungry Man
Agency:
Wieden+Kennedy (Portland)
The ad brought together the original crew from '30 Rock’, and has Jenna Maroney (Jane Krakowski) and Kenneth Parcel (Jack McBrayer) back on stage.
The Mill’s Creative Director Chris Knight comments: “The production team rebuilt the set of 30 Rock in Brooklyn with four walls on wheels so that you could push them in and out of the set. The Mill’s work included adding dust, debris, lighting effects and the most important - the ceiling to the set. A tricky part of the job was to track the shots especially with a handheld camera and 4 moving walls!
“With each shot, we brought the ceiling a little lower, so when we get to the last scene we have a great feeling of claustrophobia with the narrow walls and low ceiling."