In an exclusive collaboration with Burberry, Phil Poynter, Chaos Fashion and The Mill, Burberry’s Fall 2016 Collection is spectacularly revealed through GARAGE Magazine's September Issue.
Released during London Fashion Week, the dynamic covers starring Rosie Huntington-Whiteley, come to life when scanned by the GARAGE augmented reality app generated by The Mill. The app reveals key pieces in Burberry’s latest collections in a series of short animations enhanced by Mill designer Pierce Gibson.
Pierce comments, "The challenge for us was to create an interactive fashion show viewers could participate with. We worked with photographer Phil Poynter to make the printed images not only work editorially but also to be the first phase of an interactive story: An invitation to unlock each Burberry piece following the event of The Burberry Fall Collection Runway Show."