The Mill continues its Old Spice collaboration with Wieden+Kennedy (Portland) in ‘Innocent’, part of the brand’s newest campaign full of wacky, wonderful humor, ‘Smell ‘Em Who’s Boss’. The spot was directed by Steve Ayson of MJZ.
‘Innocent’ sees the most bubbly blackmail that ever was, made possible in part by The Mill’s VFX artists who composited liquids, bubbles and suds onto the piano.
Director:
Steve Ayson
Production Company:
MJZ
Agency:
Wieden+Kennedy (Portland)
Original Music: Joint
Composers: Noah Woodburn, Tim Ribner
Producer: Sarah Fink
Sound Designer: Brian Emrich / Trinitite