The Mill continues its Old Spice collaboration with Wieden+Kennedy (Portland) with the ‘Smell ‘Em Who’s Boss’ campaign. Full of wacky, wonderful humor, the four-spot rollout launches with ‘Five Year Plan’, directed by Steve Ayson of MJZ. 

‘Five Year Plan’ sees a promotion unlike any other in a shocking, seamless transition between a big boss and his interviewee. The Mill’s VFX team composited the actors’ heads off of their bodies to allow for the smooth switch.