Director:
Jim Jenkins
Production Company:
O-Positive
Agency:
BBDO
Danny Trejo and his axe play a hungry and therefore, grumpy Marcia Brady. "Eat a Snickers!" proclaims Carol Brady, and alas, the real Marcia returns. She's as happy as her usual Marcia Brady self but this has led to an angry Jan Brady, played by a very hungry Steve Buscemi.
After combing through old Brady Bunch footage, the perfect and arguably most famous scene was found to match the Snickers script. Mill creative director Ben Smith and 2D lead artist Nathan Kane developed the technique of using four carefully placed cameras to film the body and mouth doubles for the Brady family. Every movement was captured and then tracked onto the original actors' faces.
The 2D and CG teams keyed into the exact lenses, lights and furniture setups that were used when the TV show was filmed.This was recreated on set while filming Danny and Steve, giving them the flexibility to interact with their environment from the throw of the axe to Steve's bolting atop the steps.
For goodness' sake, go get a Snickers….or else you might unleash your inner Danny Trejo.
Agency: BBDO
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Art Director: Sei Rey Ho
Copywriter: Rich Douek
Director of Integrated Production: Dave Rolfe
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Melissa Chester
Group Planning Director: Crystal Rix
Planner: Alaina Crystal
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi
Director, Entertainment: Brad SheehanProduction Company: O-Positive
Director: Jim Jenkins
Executive Producers: Ralph Laucella, Marc Grill
Director of Photography: Trent Opaloch
Editing Company: Arcade Edit
Editor: Geoff Hounsel
Edit Assist: Healy Snow
VFX & Design: The Mill
Executive Producer: Verity Grantham
VFX Producer: Carl Walters
Shoot Supervisors: Ben Smith, Nick Tanner, Justin Kurtz
VFX Supervisor: Nathan Kane
2D Lead Artist: Nathan Kane
3D Lead Artist: Justin Kurtz
2D Artist: Alex Dreiblatt
Production Coordinator: Tarun Charaipotra