Super Bowl 2015
Kia - The Perfect Getaway Vehicle
David&Goliath teamed up with director Matthijs van Heijningen of MJZ to debut 'The Perfect Getaway Vehicle' for Kia during Super Bowl XLIX. With a little help from the dashing Pierce Brosnan (formerly known as 007) and visual effects by The Mill, the spot marks the roll out of promotions for the 2016 Kia Sorento.
Director:
Mathis Van Heijningen
Production Company:
MJZ
Agency:
David & Goliath
Read MoreRead Less
Everything Brosnan thought he knew about the perfect getaway vehicle goes out the window when the perfect film is pitched - and it's not an action flick. The spot crosscuts between the pitch and Brosnan in action as he drives along the mountainside, encountering slightly less violent scenarios than the usual; an owl, a sluggish moose and fireworks (the romantic kind) to name a few, not to mention a cozy cabin at the end of the road.
Mill creative director John Leonti supervised on-set activity to ensure smooth sailing in post-production. John comments, "There were a number of 3D elements added into this spot - the moose, rocket launcher and cabin were made entirely in CG. The whole thing was shot in Colorado in various remote mountain locations, and those elements (like the snow) are real and part of the natural, beautiful environment."
John's biggest challenge? "It was bloody cold!"
CreditsCredits
Agency
Agency: David & Goliath
Executive Producer: Christopher Coleman
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffrey
Creative Director: John O'Hea
Art Directors: Benjamin Tolber, Mike Cornell
Copywriters: Chris Juhas, Andy Sciamanna
Account Director: Adam Blankenship
Group Account Director: Brook Dore
President: Brian Dunbar
Management Supervisor: Nancy Ramirez
Account Executive: Denny Tran
Assistant Account Executive: Annelise Lorenzo
Director of Broadcast Production: Paul Albanese
Production
Production Company: MJZ
Record Company: Margarita Mix
Director: Matthijs Van Heijningen
Executive Producer: Scott Howard
Producer: Donald Taylor
Director of Photography: Joost Van Gelder
Editorial
Editing Company: Union Editorial
Editor: Jono Griffith
VFX & Design
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producers: Enca Kaul, Reece Ewing
Senior Producer: Diana DeVries
Shoot Supervisors: John Shirley, John Leonti
Creative Director: John Leonti
2D Lead Artist: John Shirley
3D Lead Artist: Sid Harrington-Odedra
2D Artists: Chris Payne, Narbeh Mardirossian, Rob Winfield, Yukiko Ishiwata, Fergal Hendrick, Patrick Wong, Kirstin Hall
3D Artists: Suraj Odedra, Christos Parilaros, Filippo Forno, Adam Dewhirst, Vasills Pazionis, Sergio Xisto, Adam Darrah, David Hempstead, James Mulholland, Michael O’Donoghue, Rim Khayat, Rodrigo Torres, Michael Hunault, Philip Maddock, Andrew Bartholomew
Matte Painting: Kieran Belshaw, Jiyoung Lee
Production Coordinator: Daniel Midgley
Production Assistant: Tess Miles
Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Production Coordinator, Colour: Diane Valera
Colour Producer: Natalie Westerfield
Colourist: Dave Ludlam