Our Creative Strategy team and Design Studio worked directly with Samsung to craft this mesmerising new spot for the Notebook Plus2 which was inspired by Industrial Designer Dieter Rams. Creative Director Tom Dibb states: "Our friends at Samsung
came to us with a challenge — build a film to launch their Notebook Plus laptop. They had tech specs, audience profiles, the full marketing brief. What they didn’t have was an idea. That bit is my job. So I came up with one:
We would use a Plus symbol to launch the Notebook Plus. I know, I know. That doesn’t seem like a big idea. But not all good ideas are big. Take it from Dieter. In his view, good design is about stripping back, losing anything that can be lost in favour of what works. And this film needed to work. It needed to communicate clearly and concisely, creating a tangible business difference for Samsung. That’s what we’re here to do.
So I began in the only place effective advertising can begin. With the audience."