The Mill worked closely with VanMoof to devise an eye-catching, multi-purpose film. We worked on the concept, script, design, animation and music. The project also featured the first fully CG animal executed in Design.
Creative Director Tom Dibb states: "The brief was quite tactical, VanMoof wanted to create a film that was attention-grabbing enough to work on social, but modular enough that it could form several iterations as part of a targeted ad campaign. Togetherness and eco-friendliness were key messages but equally, we had a great product that we wanted people to fall in love with. So we started to think about how these pieces could fit together in a 3D execution and we kept coming back to this kind of 1960s counterculture influence — weird and beautiful art promoting community and green living. We took some inspiration from that."