There’s no subtlety in Tide’s hilarious campaign for the 2018 Super Bowl. The Mill collaborated with Saatchi & Saatchi and Directors Traktor of Rattling Stick to craft ‘It’s Yet Another Tide Ad Again’. Complete with a cameo of blockbuster actor David Harbour, the spots feature a fresh, unmistakable look in each frame.
Creative Agency: Saatchi & Saatchi NY
Chief Executive Officer: Andrea Diquez
Chief Creative Officer: Javier Campopiano
Executive Creative Director: Paul Bichler
Creative Director: Daniel Lobaton
Creative Director: Chad Baker
Associate Creative Director: Max McKeon
Art Director: Erin Evon
Art Director: Jacopo Biorcio
Associate Creative Director: Frederico Mattoso
Associate Creative Director: Rafael Segri
Senior Art Director: Maddy Kramer
Copywriter: Blake Morris
Director of Integrated Production: Jenny Read
Executive Producer: Dani Stoller
Director of Business Affairs: Robin Oksenhendler
Senior Business Affairs Manager: Lisa Rimmer
Strategy Director: Nayantara Mukherji
Digital Director: Alan Lin
Strategist: Corina Arnal
SVP, Regional Account Director: Nick Miaritis
VP, Account Director: Ryan Martin
Senior Account Supervisor: Jennifer Brotman
Account Supervisor: Guillermo Betancourt
Ecommerce Account Manager: Jed Karnowski
Account Executive: Jennifer McGill
Assistant Account Executive: Courteney Case
Client: Procter & Gamble
VP, North America Fabric Care: Sundar Raman
Brand Director, North America Fabric Care Delivery: Vedran Miletic
BBIC: Kimberly Doebereiner
Manager, Advertising Production: Paul Chick
Brand Manager: Jennifer Maxwell
Assistant Brand Manager: Alex Perez
Brand Communications Manager: Matthew Wormington