Nike
Unlimited You
The Mill collaborated with Wieden+Kennedy (Portland) and Prettybird directorial duo DANIELS on ‘Unlimited You’, the latest installment in Nike’s ‘Unlimited’ campaign. The film debuted during the 2016 Rio Olympics opening ceremony.
Director:
DANIELS
Production Company:
Prettybird
Agency:
Wieden+Kennedy (Portland)
DANIELS
Production Company:
Prettybird
Agency:
Wieden+Kennedy (Portland)
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The second spot in the campaign following ‘Unlimited Future’ starring Bobby Cannavale, ‘Unlimited You’ depicts athletes and newbies alike pushing themselves to achieve sporting greatness, sometimes together.
The Mill’s Creative Director John Leonti shares, “Every single stadium and crowd that appears is fully GG. The piece also needed to be rendered at a high enough resolution to allow DANIELS creative freedom for the hero Neymar shot."
He adds, “It's always great working with Wieden+Kennedy (Portland). Add in DANIELS and you have the recipe for a fantastic campaign.”
Gregory Reese, Colourist at The Mill, added a suitably eye-catching, vibrant grade to finish.
CreditsCredits
Agency
Agency: Wieden+Kennedy (Portland)
Senior Broadcast Producer: Ross Plummer
Producer: Shelly Eisner
Broadcast Producer: Mauricio Granado
Global Creative Director: Alberto Ponte, Ryan O’Rourke
Interactive Creative Director: Dan Viens
Copywriter: Edward Harrisson
Art Director: Susan Land
Integrated Brand Executive: Matt Hunnicutt
Broadcast PA: Emily Knight
Director of Business Affairs: Amber Lavender
Management Supervisor: Alyssa Ramsey
Account Supervisor: Corey Woodson
Account Executive: Anna Boteva
Assistant Account Executive: Carly Williamson
Key Visuals Producer: Amy Berriochoa
Key Visuals Producer: Krystle Mortimore
Stills Designer: Reahanah Spence
Stills Producer: Emilie Muller
Production Company
Production Company: Prettybird
Director: Daniels
Co-Founder/Executive Producer: Kerstin Emhoff
Vice-President/Executive Producer: Ali Brown
Executive Producer/Supervising Producer: Suzanne Hargrove
Director of Integrated Production: Tracy Hauser
Producer: Jonathan Wang
Director of Photography: Larkin Seiple
Editorial
Editing Company: Rock Paper Scissors
Executive Producer: Helena Lee
Post Producer: Chris Noviello
Executive Producer: Helena Lee
Post Producer: Chris Noviello
Editor: Angus Wall
Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Colourist: Gregory Reese
VFX
VFX: The Mill
Senior Producer: Will Lemmon
Producer: Anastasia von Rahl
Production Coordinator: Rustie Burris
VFX Supervisor: John Shirley
Creative Director: John Leonti
2D Lead Artist: James Allen
2D Artists: Brad Scott, Alex Candlish, Peter Sidoriak, Rob Winfield, Joseph Zaki, Tommy Smith, Daniel Thuresson, Glyn Tebbutt, Sam Evenson, Don Kim, Jake Albers, Adam Lambert, Tim Robbins
3D Lead Artists: Chris Bayol
3D Artists: Charles Storniolo, Dan Warom, Matthew Longwell, Sharlene Lin, Ziye Liu, Michael Lori, Jenna Kind, Monique Espinoza, Mike DiNocco
Matte Painting: Andy Wheater, Jie Zhou
Art Support: Dylan Streiff, Gary Marschka
Stills
