Delving into the grocery bag before he should, the boy experiences BabyBel's full flavor, represented by our little BabyBel boxer, delivering upper cuts and right hooks as he dances around the kitchen.
Co-Director Adam Grint said, "We took the core idea for this spot which was strong and made it more visual - coming up with the idea to use the work surface, the cutting board, and surrounding objects to insinuate a boxing ring. We enhanced this with a distinct change in lighting to mimic the boxing arena.
Measuring the set before hand and doing a pre-viz for all the shots allowed us to have angles, lenses and shot composition mostly decided before the shoot. This gave us time to concentrate on working with the talent and refining the look of the shots. The lighting transition we wanted to capture in camera to get the proper interaction with the objects in the scene. In post we enhanced the effect - adding light flares, volumetrics and dust particles to give the kitchen a summery, light filled feeling.”
Agency: Y&R Chicago
Producer: Nathan Grigsby
Executive Creative Director: Jeremy Smallwood, Pam Mufson