‘Paint’ demonstrates Lincoln’s new Revel Audio sound system, which essentially turns the cabin of the car into it’s own private concert hall. In the spot, speakers surround the driver and colorful puffs of paint explode from the speakers as classical plays, bathing the driver in sound.
The Mill wanted to be able to visibly show the sound emitting from the Revel Audio System. The shoot was incredibly technical, so a lot of work went in before the shoot to previs all aspects and make sure the elements would work. The team worked closely with Saam to help him see his vision.
On set, multiple passes were shot for all close up shots. These passes were used by The Mill’s 2D team to remove the rigs that supported the speakers and add the paint, making it look as if it was coming from the speaker.
The wider shots required the team to build particles that matched the look and movement of real paint clouds. It was tricky since this was a very specific type of cloud. Elements could not be used as they would look too different than the rest, so the team built particle systems that looked just like real clouds.
The hero shot of particles hitting the driver’s face is a combination of real dust hitting his face on the side, particle systems and additional plates. The 2D artists had a few tricks up their sleeves to get everything sitting just right and make it look as if it is all mixing together correctly.
It was a huge team effort between The Mill, Saam and the team at Hudson Rouge to get everything looking just right.