The spot is all about confidence, reflected in silly antics by properly manscaped men running around town, making their way to a pool for a a DJ battle alongside well choreographed swimming. The spot is set to an EDM track created expressly for the project by DJs from Mars and Dr. Lecktroluv, appropriately titled 'Shaved Forth'.
The spot was coloured at The Mill by Fergus McCall. Ferg explains "The spot is very music video-esque but in a cool humourous way. This was not a project about desaturated colours and low contrast, it was all about pizzazz and flashiness."
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