Take a look behind the scenes at Mill+ and BBDO NY’s astonishing and groundbreaking new spot “98% Human” for PETA.
“98% Human” is part of PETA’s commitment to stop primates being used within the entertainment industries as actors. The Mill+ team, alongside BBDO NY, embarked on an incredibly ambitious journey to create a truly photo-real and completely life-like chimpanzee.
The Mill+ team was lead by animation director Angus Kneale and in this thorough behind the scenes insight they explain some of the complexities and new techniques Mill+ created to bring the photo-real chimpanzee to life.
Watch the full spot here.
Agency: BBDO NY
CCO: David Lubars
ECD: Toygar Bazarkaya
Copywriter ACD: Alessandro Fruscella
Art Director ACD: Daniel Aykurt
Account Director: Ben Griffiths
Account Executive: Alfredo Lang
SVP/Group Executive Producer: Brian Mitchell
Senior Producer: Tara Leinwohl
SVP/Director Music Production: Rani Vaz
VFX & Design: The Mill
Creative Director: Angus Kneale
VFX Supervisor: Vince Baertsoen
Head of Production: Sean Costelloe
Producer: Colin Blaney
2D Lead Artist: Kyle Cody
3D Lead Artist: Vince Baertsoen
3D Artists: Tom Bardwell, Alex Allain, Paul Liaw, Peter Agg, Jimmy Gass, Kevin Ives, Henning Koczy, Dave Barosin, Olivier Varteressian, Navdeep Singh
Sound Design Company: Henryboy
Sound Designer: Bill Chesley
Producer: Kate Gibson
Mixing Company: Sonic Union
Audio Mixer: Paul Weiss