Deutsch NY and Interrogate director Albert Kodagolian created a fairy tale dream with The Mill for PNC 'KNOW You're Saving for Special Moments.' The ultimate fairy tale union is expensive. Especially when it involves ballerinas, hummingbirds flying with the veil in tow, a life-sized teddy bear and whole slew of whimsical guests. And many components in the spot were created in CG.
Director:
Albert Kodagolian
Production Company:
Interrogate
Agency:
Deutsch NY
Mill shoot supervisor and 3D lead artist Andres Eguiguren comments: "We filmed in an remarkable mansion in Buenos Aires. The set was decorated beautifully, and we kept that look when creating the CG components, as well as the toys surrounding the young girl at the end of the spot. The flowers blossoming as the bride walks by were imagined and created based on the petals thrown by the ballerinas. The teddy bear and his bow tie were recreated based on the doll in the young girl's bedroom; however we did have to figure out how a teddy bear could hold a handkerchief without thumbs! The final step was creating the hummingbirds and unicorn horn, to give them a realistic look while still having that fairy tale feel."
The Mill artists complimented the ethereal spot with whimsical details, creating a perfect interpretation of this dream wedding down to having her teddy bear there!
Agency: Deutsch NY
Producer: Andrea Curtin
Creative Director: Joanne Scannello
Creatives: Jessica Giles
Production Company: Interrogate
Director: Albert Kodagolian
Executive Producer: Jon Dino
Editing Company: Whitehouse Post
Editor: Russell Icke
VFX & Design: The Mill
Executive Producer: Sean Costelloe
VFX Producer: Jeremy Moore
Shoot Supervisor: Andres Eguiguren
2D Lead Artists: Corey Brown
3D Lead Artists: Andres Eguiguren, Billy Dongyoon Jang
2D Artists: Margolit Steiner, Jade Kim
3D Artists: Raymond Leung, Taylor Cook, Alex Allain, Ren Hsien-Hsu, Paul Liaw, Justin Diamond