Production Company:
Supply and Demand
Agency:
JWT New York
JWT and Supply and Demand director Gerard De Thame worked closely with The Mill to create this kickoff spot for Puma's 'Forever Faster' campaign.
Other renegades of the sports world unite, including footballers Sergio Agüero and Marta Vieira da Silva, golfer Lexi Thompson and even the Scuderia Ferrari Formula One team. Each athlete can be seen soaking in a hot tub surrounded by models, truly living the glamorous life of the bad, beautiful and talented. The hot tub acts as fun stage where the athletes deliver their invitation to join their rebellious cause.
The Mill brought these champions together in each distinct environment. Custom landscapes were painted by CG artists as a backdrop to the hot tub scenes. The 3D team created a fully CG stadium, with three different types of crowds created in detail for each football players' unique vignette.
Puma's new mission is to become the fastest sports brand in the world. In 'Calling All Troublemakers' our star athletes strive to be 'forever faster' by tapping into their defiant streak. This cheeky spot brings out the rebel that lives in all of us.
Agency: JWT New York
Production Company: Supply and Demand
Founder, Managing Partner: Tim Case
President Managing Partner: Charles Salice
Executive Producer/ MD: Jeff Scruton
Senior Head of Production: Rika Osenberg
Director: Gerard De Thame
Producer: Fabyan Daw
Director of Photography: Mauro Fiore
Music House: KBV Music
Editing Company: Final Cut NY
Editor: Joe Guest
Edit Assist: Betty-Jo Moore
VFX & Design: The Mill
Executive Producer: Melanie Wickham
VFX Producer: Veronica Ware
Shoot Supervisor: Andrew 'Barnsley' Wood
Creative Director: Westley Sarokin
2D Lead Artist: Westley Sarokin
3D Lead Artist: Wyatt Savarese
2D Artists: Naomi Anderlini, John Mangia, Rosalind Paradis, Jeff Butler, John McIntosh, Jeff Robbins, Jamin Clutcher, Brandon Danowski, John Price, Iwan Zwarts, Amanda Amalfi, Jamie Beckwith, Gavin Camp, Michael Sarabia
3D Artists: Hassan Taimur, Justin Burton, Ryamond Leung, Tim Kim
Matte Painting: Shannan Burkley, Sun Chung
Art Department: Vivian Kim
Producer: Samantha Axelrod
Trace VFX
Bogdan Mihajlovic
Cinnamon VFX