Nike
My Time Is Now
Nike with W+K London has launched 'My Time Is Now', its new campaign for the 2012 European championship that aims to promote a new generation of football players.
Director:
Adam Berg
Production Company:
Stink/Stinkdigital
Agency:
Wieden + Kennedy, London
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The three-minute film opens on a football match between France and Holland, when the pitch is over run by hungry new and young players from 'The Chance,' Nike's scouting mission to find 100 potential soccer champions from 50 countries.
With some really enjoyable cameo appearances by Neymar, Franck Ribery, Wesley Sneijder, Mesut Ozil and Danny Welbeck, and even LeBron James. The YouTube version of the film invites viewers to go through hidden tunnels to get a deeper look at athletes and their inspirations.
Stuart Harkness, Creative Director at W+K London, added: "Nike has always stood for innovation. So it's a football spot about the next wave of players trying to break through, but it also rewards those hungry enough to find what it takes to make it, online, via hidden content in the film itself."
Matt Williams The Mill's Producer explains "We got involved at the very early stages with W+K London and Stink and this allowed us to help plan the VFX side of the shoot and build the correct team for the vast amount of post we had to complete over the 10 week period. It was a fantastic project to work on and one we're all incredibly proud of".
Tom Bussell Head of 3D at The Mill adds; "Nike produce some of the best creative and commercial content out there and its always exciting collaborating with them and W+K. All of us here thoroughly enjoyed the challenges laid down by Adam Berg (W+K London) and the opportunity to raise the bar yet again. We hope everyone enjoys the result."
CreditsCredits
Agency
Agency: Wieden + Kennedy, London
Executive Producer: Dannie Stewart
Producer: James Guy
Executive Creative Directors: Tony Davidson & Kim Papworth
Creative Director: Stuart Harkness
Creatives: Ben Everitt, Ali Merry
Interactive Producers: Silvan Schreuder & Samara Zagneiov
Interactive Creative Lead: Scott Dungate
Production
Production Company: Stink/Stinkdigital
Director: Adam Berg
Executive Producers: Daniel Bergmann, James Britton, Blake Powell
Producer: Ben Croker
Director Of Photography: Joost Van Gelder
Interactive Producer: Tessa Christou
Editorial
Editorial Company: Trim
Editors: Paul Hardcastle, Gus Herdman
VFX & Design
VFX & Design: The Mill London
VFX Producers: Matt Williams, Andrew Patrick, Annie Gordon
Shoot Supervisors: Hitesh Patel, Tom Bussell, Rob Holmes, Austen Humphries
Head of 3D Lead Artist: Tom Bussell
3D Artists: Tommy Anderson, Mattias Bjurstroem, Tom Bolt, Natalie Rocks, Adam Darrah, James Mulholland, Stuart Turnbull, Sergio Xisto, Alex Hammond, Andreas Thomsen, Jacob Gonzalez,Graeme Turnbull, Ed Hicks, Paul Donnellan, Ant Northman, Julien Legay, Wayne Kresil, Dan Moore, Adrian Russell
2D Lead Artists: Pete Rypstra, Grant Connor, Dan Adams
2D Artists: lia Mokhtareizadeh, Siro Valente, Joe Tang, Zoe Cassey, Luke Todd
Nuke: Juan Brockhurst, Alasdair McNeill, Patrick Altmaier, Tobey Lindback, Tomas Wall, Ben Smith, Dan Pearce
Assits: Adam Watson, Andy Dill, Alvin Cruz, Chris Scott
Versioning: James Pratt
Roto: Bob Granger, Brad Wood, Kirti Dave, Milo Paterson, Douglas Haynes
Data Prep: James Drew, Jim Bracher, Mikey Rossiter, Houmam Abdallah
Tech Grade: James Bamford, Aubrey Woodiwiss
AwardsAwards
