The Mill was glad their first job for Monster.com was to be directed by the Danish commercial director Nicolai Fuglsig. Formerly a photo journalist, Nicolai is no stranger to real battles, nor to creating epic scenes. For Daybreak, virtually all the workers of an Argentinian town were woken from their pre-dawn slumbers to rush up to the top of the highest hill, each one grasping some flattish domestic object as a shield to hold back the rising sun. Inevitably, the all mighty sunlight overpowers their shield wall and the townsfolk resignedly accept another Monday morning.
Lead Flame artist, Angus Kneale, says, "The overall challenge for us at The Mill was to create an epic look and feel without making it look glitzy or supernatural. We aimed for a slightly stylised battle sequence without allowing it to appear at all otherworldly."
Agency: BBDO New York
Producer: Anthony Curti Ed Zazzera
Creative Directors: David Lubars, Eric Silver
Creative: Chuck Tso
Production Company: MJZ
Director: Nicolai Fugslig
Producer: Anna Hashmi
Director of Photography: Benoit Del Homme
Editing Company: Final Cut
Editor: Rick Russell
Edit Assist: Anchor Mak
VFX & Design: The Mill
VFX Producer: Jo Arghiris
Shoot Supervisor: Corey Brown
2D Lead Artist: Angus Kneale
2D Artists: Anu Nagarej, Suzanne Dyer, Greg Gilpatrick
3D Artists: Wyatt Savarese, Emily Meger, Will Robertson
Assist: Randy McEntee
Art Department: Elizabeth Koenig