Lancaster
Behati Prinsloo
The 2015 Paris spring-summer collection of Lancaster Bags was launched alongside the spot "Behati Prinsloo," who is the lovely face of the campaign. Director Guy Aroch brought the Mill Beauty team on board to create this classy, tongue-in-cheek spot.
Director:
Guy Aroch
Agency:
Jed Root Inc
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Behati flaunts her funny side, by professing her burgeoning love to an unknown entity behind the camera, revealed to be a beautiful Lancaster handbag.
Mill editor Ryan McKenna crafted the story from different takes, overlaying a profession of love with small quirky outtakes of Behati biting her lip, and smiling. Colorist Mikey Rossiter added a soft, pastel touch, pushing the peach and gold colors of the bag throughout.
The Mill beauty team channeled the casual yet chic look of the brand.
Mill editor Ryan McKenna crafted the story from different takes, overlaying a profession of love with small quirky outtakes of Behati biting her lip, and smiling. Colorist Mikey Rossiter added a soft, pastel touch, pushing the peach and gold colors of the bag throughout.
The Mill beauty team channeled the casual yet chic look of the brand.
CreditsCredits
Agency
Agency: Jed Root Inc
Producer: Kelly Penford
Creative Director: Guy Aroch
Production
Director: Guy Aroch
VFX & Design
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
VFX Producer: Anna Borysewicz
Creative Director: Ryan McKenna
Editorial
Editing Company: The Mill
Editor: Ryan McKenna
Colour
Colour: The Mill
Colourist: Mikey Rossiter
Colourist: Mikey Rossiter