Ladbrokes Casino
Lemur
The Mill and M&C Saatchi have teamed up to create a high octane game of hide and seek with a giant Sifaka Lemur forthe latest TV campaign for Ladbrokescasino.com.
Director:
Scott Lyon
Production Company:
Outsider
Agency:
M&C Saatchi
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Created in 3D, the giant animated lemur jumps from the roof of a building onto a car and begins an action-packed search for the player. Eventually, the lemur jumps directly onto the lid of the bin and the screen fades to the Ladbrokes Casino logo and the spot closes with the strapline, "Don't hide from thrills, seek them out at Ladbrokescasino.com".
CreditsCredits
Agency
Agency: M&C Saatchi
Producer: Charlie MacPherson
Creatives: Dan McCormak, Luke Boggins
Production
Production Company: Outsider
Director: Scott Lyon
Executive Producer: Zeno
Editorial
Editor: Art Jones
Edit Assist: Speade
VFX & Design
VFX & Design: The Mill
VFX Producers: Cat Scott, Stephen Venning
Shoot Supervisor: Jordi Bares
2D Lead Artist: Rich Roberts
3D Lead Artist: Juan Brockhaus
Colour
Colour: The Mill
Colourist: Seamus O'Kane
Colourist: Seamus O'Kane