Kid's company's thought provoking and emotive new spot, directed by Chris Palmer out of Gorgeous, is aimed at enacting political change. The film features a voiceover by a child, who talks about where she lives and plays, accompanied by slum-like images, before commenting that politicians aren't doing enough to improve the lives of vulnerable children.
Director:
Chris Palmer
Production Company:
Gorgeous
Agency:
AMV BBDO
The campaign highlights the startling fact that a significant number of children in the UK - an estimated 1.5 million of them - are suffering neglect and abuse every day. They cannot change their situation as they do not have a voice - they cannot vote and they cannot petition for change.
Agency: AMV BBDO
Producer: Polly Lowles
Production Company: Gorgeous
Director: Chris Palmer
VFX & Design: The Mill
Executive Producer: Cat Scott
2D Lead Artist: James Pratt
Colourist: Seamus O’Kane
Production Assistant: Jack Harris