John Lewis
The Other Half
John Lewis 'Never Knowingly Undersold' has been a promise that that was first made in 1925 and in their latest ad we see two worlds collide and prove that what's really important in life never changes.
Created by adam&eveDDB, produced by Rattling Stick and directed by our long term pal Ringan Ledwidge, the commercial is the story of two people falling in love.
Director:
Ringan Ledwidge
Production Company:
Rattling Stick
Agency:
Adam & Eve DDB
Ringan Ledwidge
Production Company:
Rattling Stick
Agency:
Adam & Eve DDB
Read MoreRead Less
On the left side of the screen we see the girl's side of the story. Shelives in 1925, the year that John Lewis made its lifelong commitment to be Never Knowingly Undersold. On the right side of the screen we see the guy's side of the story. He lives in the present day.
CreditsCredits
Agency
Agency: Adam and Eve DDB
Producers: Matt Craigie, Victoria Keenan
Creative Directors: Ben Priest, Ben Tollet, Emer Stamp
Creatives: Aidan McClure, Laurent Simon
Production
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
Director of Photography: Ben Seresin
Editorial
Editing Company: Work Post
Editor: Rich Orrick
Edit Assist: Saam Hodivala
VFX & Design
VFX & Design: The Mill
VFX Producer: Gemma Humphries
Shoot Supervisor: Tom Bussell
2D Lead Artist: Gary Driver
Assist: Jo Tang
Matte Painting: Can Y. Sanalan
Colour
Colour: The Mill
Colourist: Mick Vincent
Colourist: Mick Vincent