Working alongside Adam & Eve's creatives Sidney Rogers and Harry Bugden and director Ringan Ledwidge at Rattling Stick, we've been collaborating on their new spot that promotes John Lewis' unrivalled knowledge in electrical products.
The film, 'Through the Ages' consists of seven vignettes, each representing a different era that is brought to life with a classic song from its time period - mixed by acclaimed music producer Bullion.
In the opening scene, a young boy making a mix tape 'for Julie' in his bedroom listens to a cassette of The Smiths on a Sony hi-fi, before we shift to The Selector's ska track 'On My Radio', which blasts out of an old school boom box - prompting a playful dance-off. We're then taken to a 60's coffee bar playing 'I Only Want to be With You' on a Roberts Radio, a cosy family room with the classic 'Black Beauty' on a Thorn colour TV, Elton John's 'Rocket Man' on the record decks of a school common room, and Sade's 'Smooth Operator' playing through the headphones of a bright yellow Sony walkman while a women relaxes in her pool. We finish in the present day with Smart TV and The Kooks' 'Shine On' as a first kiss gets interrupted by mum!
Colourist Mick Vincent explains that "Ringan had a clear plan for the grade so most of the work had been already achieved in the lighting and art direction. Add 35mm film into the equation and the images just came to life naturally".
Take a look at the nostalgic and heart warming spot.
Agency: Adam & Eve
Producer: Leila Bartlam
Creative Directors: Ben Priest, Ben Tollett, Emer Stamp
Creatives: Sidney Rogers, Harry Bugden
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
Editing Company: Work
Editor: Rich Orrick
VFX & Design: The Mill
VFX Producer: Gemma Smith
2D Lead Artists: Andrew ‘Barnsley’ Wood, Andy Dill