The latest campaign for Jacobs, directed by Jon Watts out of Smuggler, we are introduced to a new character Jacob The Baker, a tiny baker who's hugely enthusiastic about the snacks he bakes. Each ad sees Jacob in his little van on a mission to persuade people that snacking doesn't have to come with a side helping of guilt and that with the tasty things that Jacob bakes, you really can Snack Happy.
Director:
Jon Watts
Production Company:
Smuggler
Agency:
Publicis