A 60 second TV ad kick-started the campaign on Saturday night during the commercial break of Britain's Got Talent. A further 90 second version will run in cinemas nationwide and will be available online.

'Sunshine' features children meandering along a dull coastline until they begin throwing stones through the grey clouds to reveal a ray of sunlight. As the sunshine breaks through the clouds, the shoreline is lit up and the children begin to play, basking in the bright light.

Matt Williams, producer adds, "This was a high profile project that required close collaboration and the collective creative ambitions shared by The Mill, MJZ and BBH, and we are all delighted with the final result."