The Mill and creatives from 171 Worldwide (WPP) and Hungry Man teamed up on this incredibly humourous spot for the superior smartphone carrier HTC. The spot presents a clever premise: come up with all kinds of crazy ideas about what the "HTC" letters could stand for, then create memorable and amusing visuals to represent them. Throw Robert Downey Jr. in the mix and its win, win.
Director:
Bryan Buckley
Production Company:
Hungry Man
Agency:
171 Worldwide (WPP)
The Mill's creative director Chris Knight says, "A Hilarious TV Commercial that we were Honored To Composite and Happy To Complete for HTC!"
The Mill producer Anastasia von Rahl says, "Working with director Bryan Buckley is always a great pleasure - the entire project was a collaboration of creatives including input from the incredible Robert Downey Jr., who was involved creatively with every aspect of the spot."
Let's see what you can do with the HTC letters!
Agency: 171 Worldwide (WPP)
Producer: Executive Producer: Maureen Phillips
Co-Chief Creative Officers: James Dawson-Hollis, Bill Wright
Creative Director: Robert Downey Jr.
Creative Director: Nathan Dills
Creatives: Dennis Lee, Euan Au
Account Director: Anna Holland
Copywriters: Jeff Heath, Nathan Dills
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producer: Mino Jarioura
Producer: Jay Shapiro
Director of Photography: Scott Henriksen
Editing Company: Cosmo Street
Editor: Tessa Davis
Edit Assist: Zoe Mougin
VFX & Design: The Mill
Executive Producers: Sue Troyan, Executive Producer
Color: LaRue Anderson
VFX Producers: Anastasia von Rahl, Natalie Westerfield
Shoot Supervisor: Phil Crowe
Creative Directors: Chris Knight, Phil Crowe
2D Lead Artist: Chris Knight
3D Lead Artist: Chris Bayol
2D Artists: Patrick Munoz, Tim Davies, Robin McGloin, James Allen, John Price, Gareth Parr, Glyn Tebbutt, Jim Hillin, Colleen Brattesani, Dag Ivarsoy, Mike Eck
3D Artists: James Ma, Juan Zavala, Dustin Colson, Bridget Warrington, George Liu, Martin Rivera, Blake Sullivan
Matte Painting: Thom Price
Motion Graphics: Alex Van Dyne, Greg Park, Ken Pelletier
Colourist: Shane Reed
Art Director: Tom O'Neil