Director:
Martin de Thurah
Production Company:
Epoch Films
Agency:
Droga5
Not settling even when he was on top, Campbell set nine world land speed records throughout his career.
The Mill was asked to create a giant sandstorm meant to represent the challenges faced while chasing greatness - capturing a photo real style bordering on the hyperreal. What made this sandstorm unique was that it also needed to reveal the trademark Hennessy Wild Rabbit; the style and reveal of which was not determined until the end of the project.
CG Lead Jeff Dates: "Working with Droga5 is always a thrill due to the exciting creative. The sandstorm alone was a challenge, but to also manifest the trademark Wild Rabbit in a mysterious yet plausible way raised the bar! Due to the compressed schedule, it was crucial to install a clustered distributed simulation workflow. This allowed us to create enormous simulations that typically would take days to replicate. Additionally, it was a real pleasure working with Martin de Thurah; he's a great collaborator and shoots gorgeous footage."
The CG team used SideFX's Houdini to create the hundreds of storm clouds needed to assemble the monster rabbit storm, which was rendered in Mantra.
Says Lead Flame Artist, Iwan Zwarts, "It's not every day that we get to work on a project with such a great storyline that is also so well-styled and executed. We worked closely with Droga5 to find the look and feel of the dust storm Wild Rabbit, making tweaks in Flame up until the very last day. Fergus McCall's grade is impressively cinematic and the voice over is just epic."
The campaign's hero 90-second film features a historic CBC interview recording of Austrian physicist and author of acclaimed memoir, Man's Search for Meaning, Viktor Frankl.
Agency: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Paul Bichler
Copywriter: Felix Richter
Art Director: Alex Nowak
Head of Integrated: Production, Sally-Ann Dale
Head of Broadcast: Ben Davies
Producer: Sam Kilbreth
Chief Strategy Officer: Jonny Bauer
Group Strategic Director: Donny Jensen
Strategic Director: Veda Partalo
Group Account Director: Whitney Radia
Group Account Director: Nick Simons
Account Manager: Bola Adekoya
Production Company: Epoch Films
Director: Martin de Thurah
Executive Producers: Melissa Culligan, John Duffin
Producer: Karen O’Brien
Director of Photography: Kasper Tuxen
Editing Company: Spot Welders
Editor: Leo Scott
Edit Assist: Stephanie Crane
VFX & Design: The Mill
Executive Producer: Sean Costelloe
VFX Producer: Lily Tilton
Shoot Supervisors: Jeffrey Dates, Westley Sarokin
2D Lead Artist: Iwan Zwarts
3D Lead Artist: Jeffrey Dates
2D Artists: Kyle Cody, John McIntosh
3D Artists: Jimmy Gass, Nick Couret, Paul Liaw, David Koester, Bogdan Mihajlovic
Assistant Producer: Mandy Harris
2D Conforms & Cutdowns: Jamin Clutcher
Title Design: Gap Sangpattharamatee
Design: Tim Haldeen, Aran Quinn
Colour Producer: Heath Raymond
Colourist: Fergus McCall