Hallmark
Holiday
Directed by Furlined's Yael Staav, The Mill teamed up with Leo Burnett, some reindeer and one very bright Christmas tree light to help Santa through a blizzard in this year's Hallmark "Holiday" spot.
Lead 2D Artist Adam Grint explains "It was a pleasure working with Yael and the guys at Leo Burnett to bring this spot to life.
Lead 2D Artist Adam Grint explains "It was a pleasure working with Yael and the guys at Leo Burnett to bring this spot to life.
Director:
Yael Staav
Production Company:
Furlined
Agency:
Leo Burnett
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Santa and his reindeer were shot on location in a gas station in LA and our job was to submerge him into a full winter blizzard. We achieved this with a mix of 2D shot snow elements and some nifty 3D dynamics that gave us the interaction with solid objects that we were looking for in the wide shots. We also "Christmassed" up the gas station adding new logos where needed and piles of snow on the roof. The village in the distance is a digital matte painting and the heavenly beam of light was a 2D creation. It was a fun spot to work on, even if it was a little surreal doing meetings about Christmas in July and it fits in perfectly with the snow we'll soon be getting here in Chicago!"
CreditsCredits
Agency
Agency: Leo Burnett
Senior Producer: Tom Keramidas
Production
Production Company: Furlined
Director: Yael Staav
VFX & Design
VFX & Design: The Mill
Executive Producer: Jared Yeater
VFX Producers: Andy Sommerville, Adam Reeb
Shoot Supervisor: Adam Grint
2D Lead Artist: Adam Grint
3D Artist: Tim Kim
Matte Painting: Henrik Holmberg
Colour
Colour: The Mill
Colourist: Shane Reed
Colourist: Shane Reed